HSBC AD (PHOTO SHOPPED)

Advertising campaign

Our team would sell the Hunger Games Training game on playstation move, x box kinect, and the wii  at the price of £40 as it is a bit cheaper than most games. Our target audience is between the age of 10-25 as our research has showed us that more people would have watched the first movie in that age group and this is a game for both males and females no one is left out and will be released around November or December as the second Hunger Games movie is coming out so once people have watched the second movie they might also want to get the Hunger Games game.

We have chose to spread the news by showing this on advert on youtube, cinema and tv adverts, we also chose to put posters on busy motor ways like the M40, A40 etc etc. We also chose a celebrity endorsement by getting the main star of the Hunger Games Jennifer Lawrence.