Thursday 1 May 2014

Fifa 14 case study


1.

This poster promotes the game by it saying "Real leagues, Real teams, Real players," which tells us that this game is for everyone as there are a wide range of leagues and teams for a wide range of places where the game is available as the game is not focused on one thing or one place.

2. The conventions used for the poster are the Fifa 14 logo, the slogan and the team Barcelona with Lionel Messi celebrating a goal in his football gear.

3. Realism in football games reaches its maximum.
FIFA 14 is still the amazing soccer simulation we know, with a host of improvements and the most complete set of players, teams and game modes.

Although lacking a bit in terms of innovation when compared with previous iterations, FIFA 14 remains a well balanced, profound and addictive soccer experience, that will be enjoyed by rookies and veterans alike.

These reviews from Game Critics are positive, probably because the developers try hard to get the game better than normal, using real ball physics and such.


4. Magazine reviews are effective because a lot of gamers read magazines about the games on the front cover or on specific consoles because they want to see what other gamers has given the game they might want to buy as firstly, if its negative it will decrease the chance of the game being sold however if the reviews for the game are positive, the game will have a higher success rate of the game being sold.

5.Print, because you can place posters and flyers on billboards or your local game store so when your either going somewhere or are going to get a new game it would be quite visible un-like on the internet as people would only use the internet to search up specific things and or think that somethings related to the game are just pop-ups or ads.


Broadcast:

1. The advert attracts the audience as it shows almost a whole range of different types of people and races playing the game which symbolises the game is for everyone to play,

2. Messi is driving the van to lead a whole group of people to victory and kinds of let the people follow the steps to becoming as a good as Messi.

3. It features the Fifa 14 brand in bold letters on the back of the van, where it opens, with released game play, along with the current number one football player, Lionel Messi

4. Because the game is meant to be played by everyone such as normal people to A- list celebrities.

5. It is different from the TV advert itself as on the TV advert, it focuses the game op people but on the other hand, the game trailer features with gameplay coming directly from the game including the new features mentioned and how good the game is.

6. The trailer is effective in promoting the game as the trailer shows the new features that has never been seen before on Fifa such as the realistic movements and effects also it includes high-definition gameplay to show how this game advances from previous Fifa games.

E-media:

1. The Fifa 14 website attracts and maintains the attention of a Fifa 14 fan as almost the whole home page for the game is almost filled with the number one footballer, Messi.

2. The Fifa 14 facebook wall has 21 million likes.

3. The ones i have chosen seem to like to get the audience involved as if they were there in-order to get their personal opinions. A way of doing this is by hosting/entering competitions to try and interact with the Fifa fans.

4.

5. The twitter hashtag for Fifa 14 is #FIFA14  which is used to spread information or your personal opinion or a comment on whether the game is good or bad suggest why or how.

6. The three most recent tweets were about the Fifa 14 ultimate team and in-game player packs as this appeals to the audience by saying that the people playing Fifa 14 wants the players from the pack they posted about.

7.

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