Phone and Tablet Gaming

1) The amount of money made by Candy Crush Saga is an estimated £610,000 ($1,000,000) per day from its user.
2) They buy add-ons, extra lives and access to higher levels.
3) 500 million people have been estimated to have downloaded Candy Crush Saga
4) 60% of UK gamers play to and from work and 28% of people play at work or during work hours
5) November 2012: the game was released for IOS devices. December 2012: the game was released for Android devices.
6) It reached 500 million downloads worldwide on November 2013.
7) The typical Candy Crush gamer is young men at home, using consoles. The advent of smartphones and tablets has changed gaming - so much so that the typical Candy Crush Saga player is a woman aged 25-45.
8) 25% of players playing Candy Crush have spent money on in-game purchases.
9) 30% of Candy Crush players admit they're addicted to the game.
10) I have played Candy Crush but I am not that addicted to it as I rarely play it but when I do play the game, I will only for 30 minutes as it gets a bit annoying.

The Daily Mail article about Candy Crush suggests that the target audience of the game has millions of people in their grip because of the game, women aged between the ages of 25 and 55 are the most demographically loyal the the game. The audience for the game find the game really addictive and label the game as their own as they're that addicted to the game such as " Crack Candy"  or they simply play the game in-order to pass their friends by playing the game for 8 hours a day or how the game is literally taking over their life; dreaming about it, craving it, wanting it. This game is free so almost anyone can play the game and if they have time such as waiting for the bus/train to using the game for your own game that may become a bigger hit than Candy Crush. The age rating would be 10-50, 60% female and 40% male as females probably would have more patience more than males as some people may have a short temper and smash their device such as when the game Flappy Birds came out on Android and IOS.