Star Trek Campaign Analysis

The first most important aspect about creating a buzz is the E3 announcement trailer to maintain interest as it will let the audience and target audience know that a new game is coming out otherwise the audience will never have known that a new Star Trek video game and it will not create any type buzz so that is what I think is a important aspect for creating a buzz.

The next most important aspect of creating a buzz is the teaser trailer as it is like giving the audience or Trekys a little pre-views of what the game will be like and who the main characters and a release date.

Thirdly, the next most important aspect is the Website and Twitter feed launch with the updates on Facebook, the game enemy announced with gameplay footage posted online such as YouTube and a interview with the game producer. This gives the target audience to take in as actual gameplay footage footage has been released with the official in-game enemy which will create a lot of buzz as the Trekys will know about Gorn and would really want to play knowing the in-game enemy is him/it.

Fourthly, the most important aspect about the game is that the official advert was released and that pre-order  promotional boxes arrives at your local game stores and the game has been officially been promoted on TV and on the radio. this creates buzz as the gameplay footage would have been shown to everyone who watches the specific channels that Star Trek is usually on or else it would be useless to show the advert on the kids channels and what will create the biggest buzz so far is the pre-order promotional boxes will finally be sent to your accommodation after a long wait as the promotional boxes should include limited edition items and codes for a new weapon of some sort

• Teaser trailer - Its showing different characters and settings from the movie.
• Xbox teaser trailer - Same as the above as well as a lot of action.
• Full trailer - Shows in-game action, flying space crafts as well as grotesque monsters.
• Comedy trailer with William Shatner - Has humour, showing the original Star Trek and stimulating music.

3) How many views did these trailers receive in total? 185,765

4) Why did the Star Trek video game publisher develop the marketing campaign over such a long time? So fans of the movie will know that a game will soon exist as well as be informed of any new information of the game slowly and the interest is slowly building up.

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful? I feel like the campaign was somewhat successful as a lot of thoughts been into it but the product and trailers were bad so the game was in the end unsuccessful.