Videogame Advertising: institution

Rockstar Games
Background: 1998, New York City
Owner/founder: Take 2 Interactive
Most successful games: GTA IV, GTA V, GTA San Andreas
Interesting fact about the institution: They have sold millions of copies of the game GTA V as soon as it was released

EA (Electronic Arts)
Background: Redwood City CA, 1982
Owner/founder: Pogo.com
Most successful games: FIFA 14, Battlefield 4/3
Interesting fact about the institution: They have took part in many games which are now really popular such as FIFA

Zynga
Background: CA San Francisco July 2007
Owner/founder: Michael Luxton, Scott Dale, Justin Waldron, Steve Schoetller, Eric Schiermeyer, Kyle Stewart and Mark Pincus
Most successful games: Candy Crush
Interesting fact about the institution: Candy Crush has had millions of installs and made loads of money from in-game purchases.

Nintendo
Background: September 23rd, 1889 Kyoto, Japan
Owner/founder: Fusajiro Yamauchi
Most successful games: Mario Kart
Interesting fact about the institution: Nintendo made the first ever movement required console, the Nintendo Wii

Sony Computer Entertainment
Background: November 16th, 1993, Tokyo, Japan
Owner/founder: Ken Kutaragi and Norio Ohga
Most successful games: Playstation 3/4
Interesting fact about the institution: Has created the Playstation 4, which is a next gen console.


Task 2: Advertising agencies

Look at the following advertising agency websites:

W+K Amsterdam

1. What do the letters stand for? (Clue: look at the very bottom of the website) 
2. Wieden + Kennedy Amsterdam 2012
3. What brands have W+K Amsterdam advertised? Coca Cola, ESPN, Nike, Honda, Microsoft, Miller Brewing, Old Spice, Facebook, Procter & Gamble, Chrysler, Mobile
4. In your opinion, what is the most creative campaign on their website? The Heineken advert, it has many creative aspects as well as an urban feel poster
5. What videogame campaigns have they created? FIFA 14
6. What additional information can you find out about the FIFA14 advertising campaign?

Rokkan

1. How long has the Rokkan advertising agency been around for? 14 years
2. Where is Rokkan based? New York, NY
3. What brands have Rokkan advertised? Jetblue, Sharp, Nestle Purina
4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful? For having the best graphics
5. Who was the publisher for 'Dishonored'? Bethesda Softworks